After Casey and Joe assigned us a project to look deeper into the meaning in most Cluckin Bell commercials, I have found one that I feel, holds a lot of racial issues and was created by a GTA player. I could not find it so the youtube video would be placed on here, just click on the link below.
Cluckin Bell Commercial
After I have watched the commercial, I noticed that the black male was the customer and the restaurant was white dominated. After the man had consumed the Cluckin Bell food, he instantly became fat. Then the video shows a group of people, almost like they are the head of this fast food chain, lifting their arms just like the Hitler salute that is so famous. In my opinion, the black male was being considered like the Jews in this commercial during WWII. Instead of starving him, they were fattening him up with the greasy food, eventually giving him a heart attack due to the high cholesterol and killing him that way. These commercials are ridiculous and I can not believe that they are shown on a video game!
Jordan, you make a really good point. I think the game is also trying to be subtle about the association of stereotypes and specific ethnic groups. I believe that could also be considered satire as well.
ReplyDeleteI agree, prior to this, I didn't think the connection between food and video games was prominent. Personally, I believe the entire point of GTA is to be a satire on American culture. It is like a more over-the-top and less sexually graphic (in some cases) version of South Park. Except, GTA reaches a lot of people who don't understand that the game isn't meant to be taken seriously. I see little kids, like 10-13 year olds, playing this game!
ReplyDeleteIt's messed up.
I agree -- I also never considered food being incorporated into video games and the meaning it holds.
ReplyDeleteI think it's possible video games has replaced baseball as the official "american pastime," in my humble opinion that's not progress. I never realized how much food advertisements were in these games.
ReplyDeleteI haven't thought about your points from the Cluckin' Bell commercial but it makes sense to me. I think people are stereotyped by race and culture and to this day I don't see why it's still happening.
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